New Auction House, Aeos Auctions, Brings The World’s Best Wines to Your Fingertips with Daily Online Wine Auctions
Hong Kong, 29 November, 2021 – Wine auctions can be intimidating, but wine sales and education have never been more accessible thanks to the launch of Aeos Auctions, Hong Kong’s first wine auction house offering daily online wine auctions, founded by award-winning wine consultant Simon Tam.
Aeos Auctions will be the launching pad for wine lovers of all levels to learn more about the wines they love and collect, supported by the team’s passion for demystifying the auction process, and allowing for a true community of like-minded individuals to come together to build collections that aren’t tucked away in a cellar.
Simon Tam’s Wealth of Wine Experience
As one of the first wine educators in Hong Kong and former Christie’s Head of Wine, Asia, Simon Tam is a pioneer educator, communicator and wine consultant in Hong Kong and Greater China, with three decades of experience developing and nurturing the Chinese wine market. A highly specialised award-winning consultant to the wine industry, Simon was voted “The Best Wine Consultant” by UK’s Wine Business International magazine. He is the founder of the Independent Wine Centre in Hong Kong and Shanghai, Founding Chairman of the Greater China Wine Critics Association as well as the co-founding director of Cathay Pacific Hong Kong International Wine and Spirits Competition.
In addition, Simon serves on several Hong Kong SAR government advisory committees related to the wine industry and is a member of numerous professional groups including the Chaine des Rotisseurs, Chevalier de Ordre des Coteaux de Champagne. As an active columnist and speaker, he regularly writes for international media and has spoken at major wine conferences worldwide such as VINEXPO and the London International Wine Fair. He was also the mind behind “Flavour Colours” – the world’s first Chinese food and wine pairing app, something he hopes to bring back alongside Aeos.
Get The Wines You Want Anytime, Anyday
Aeos Auctions offers new lots of wine from established and emerging winemakers on their online auction platform daily, sourced from thoughtfully curated consignments offered by passionate, knowledgeable wine lovers (many of whom prefer not to be named) and verified by Simon and his team of experts who have a combined 70 years of experience. Unlike traditional auction houses that only cater to serious investors and collectors, Aeos Auctions goes above and beyond by demystifying wine auctions, enhancing the knowledge of wine lovers of all levels and making it accessible to all.
Aeos Auctions removes all pretense from the auction floor, offering an efficient, fully automated online auction platform with rolling auctions lasting two weeks with new wines added daily so buyers always see something new. The online system will guide each bidder through setting up an account, and is designed to help bidders win their desired wines at the lowest price possible.
At Aeos Auctions, you’ll find wines that have already matured in the bottle to their most delicious peak, with the option to buy separately from the lot, including fabled names from Bordeaux Classed growths and Grand Crux Burgundy alongside household names from Napa Valley and Margaret River. Aeos Auctions will also be offering a series of once-in-a-lifetime opportunity wines, from labels that rival any lots from prestigious auction houses.
The daily online auctions build up to a crescendo of regular in-person live auctions where Simon will bring his conviviality and expertise to ensure that bidders know they’re paying for and have fun while doing it. Aeos Auctions aims to personally guide buyers from beginner to connoisseurs to the wines that truly suit their needs. In addition to live auctions, Aeos enhances and nurtures their clients’ love for and knowledge of wine through inclusive, community events such as tastings, pairing dinners, workshops led by Simon and more.
With accessible daily online auctions and inclusive live auctions, led by a team of passionate and educated wine lovers who care about their buyers just as much as they care about their wines, Aeos Auctions will bring the best of the world’s wines to anyone looking to grow their wine knowledge and collection.